If you are in the real estate industry, you know that looks mean everything. Just like clients do not want to buy unappealing homes, they do not want to do business with realtors who have unsightly websites. This is why you should hire a great designer while focusing on avoiding the following mistakes. One of the best is https://gggmarketing.com/tampa/web-design/.
1. Hiring An Offshore Designer
There are designers all over the world and sometimes those in other countries seem to have better deals. With that said, this discount often comes with a price. How in the world can you expect them to code your site well if they are not fluent in the language the code will need to be written in? All this will do is lead to a site that is riddled with errors and all kinds of other issues.
2. Paying In Full Up Front
It is common for a designer to ask for some of the money up front as a show of good faith. They don’t want to do all of this work and walk away empty handed. With that said, you should never give them the full balance until the job has been completed. Once they have the money in hand, they can slack off, disappear or anything else since they do not have any real incentive to stick around.
3. Hiring An Inexperienced Friend Or Relative
Just because someone you know has been toying around with the idea of designing websites, this does not mean you have to agree to be a test case. The design of your site will have a direct impact on your brand, so you need to select a designer that knows exactly what they are doing.
If you know someone who is actually experienced in this arena, that is another story. It is not worth it to be nice to someone you know in exchange for allowing them to destroy your business image.
4. Choosing Someone With No Marketing Knowledge
It is a pain in the rear to hire a web designer then spend a lot more money to find someone to work on the site’s marketing. It is a good idea to find someone who will design the site in such a way that it will help increase viewership. For instance, if they have SEO knowledge, they can use this to create something your readers and the search engines will absolutely love.
This does not mean that you need to find a marketing guru and web designer wrapped up in one. The idea is to find someone who can create a site that works in your favor as far as marketing is concerned.
5. Forgetting To Verify Your Own The Site And Design
Whether you believe it or not, there are business owners who actually forget this part of the process. That is unacceptable, especially since it can cause some real issues if you decide to change the design and/or sell it to someone else in the future. While it is a good idea to allow them to show off your website in their portfolio, read the fine print in order to ensure that they are not the actual owners of the designs they have created on your behalf.
Real estate is a cutthroat business and it is important that you are equipped with all of the tools necessary to stay far ahead of the competition. If you use what you have learned here to hire a web designer, you should have no problem being so successful that your competitors will remain in the dust.Top